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According to McKinsey?s analysis of fashion forecasts, the global industry will post top-line growth of 2 to 4 percent in 2024 (exhibit), with regional and country-level variations. Once again, the luxury segment is expected to generate the biggest share of economic profit. However, even there, companies will be challenged by the tough economic environment. The segment is forecast to grow globally by 3 to 5 percent, compared with 5 to 7 percent in 2023, as consumers rein in spending after a postpandemic surge. European and Chinese growth is set to slow, while US growth is expected to pick up after a relatively weak 2023, reflecting the slightly more optimistic outlook there.
Nods to ?90s fashion continues its stronghold as we venture well into 2024, with jelly accessories enjoying a notable resurgence. ?In 2024, every aspect of our lives will be inspired by our favorite invertebrate,? Stanback says. ?Gen Z and Millennials are driving this squishy aesthetic, and incorporating it into their style by searching for things like ?jellyfish hat? and ?jellyfish haircut.? Also very in: jelly shoes.
Capsule dressing remains popular in 2024, now with updated basics in crisp neutrals like black, gray, camel, and white. English says these are accented by pops of color, the most popular being millennial pink (yes, it reigns), lavender purple, canary yellow, and pistachio green grounded by deep navy. ?Refresh your existing wardrobe by adding a pop color piece to your neutral look, or make a bold statement by going head to toe in one color,? English suggests.
With terms like vanilla girl, tomato girl, mob wife, and hot librarian being thrown around, it seems as if fashion is becoming more about cosplay than practicality right now, and that?s the fun part. If every item you wear becomes part of your character, that mindset can help make fashion less intimidating to some, and more exciting for others. All you have to ask is, ?Would a hot librarian wear this??
C&A presents their SS24 collection ?Finding Beauty in Chaos? with the focus on making the everyday occasion something fashionable and modern with ready-to-wear styles. The four trend topics of the collection are: New Iconics, Raw Simplicity, Maximal Abundance and Culture Exchange. Feel the energy of mood-boosting colour injections and modern…
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