Los Angeles Rams Short Sleeve Button Up Tropical Hawaiian Shirt HHW08
It?s officially time to bid adieu to coastal grandma and instead usher in a new icon: eclectic grandpa. ?Think retro streetwear, chic cardigans and customized clothing,? says Sydney Stanback, the global trends and insights lead for Pinterest. She says search terms like ?grandpa style? and ?eclectic clothing style? are surging +60% and +130% respectively.
We should begin by highlighting that the resounding message woven into the SS24 collections was that it?s time to prepare for the boldest Hollywood styles to infiltrate the mainstream. Much like how the naked dress became ubiquitous far beyond the red carpet, the current celeb-adored trend of forgoing pants is making its way into everyday attire, too. But don?t fret if you?re not quite ready to take on the new year in an ensemble that screams Look Ma, no pants! Many of 2023?s hero pieces including maxi skirts, office-core garments, and pretty much anything in the stealth wealth category are coming with us into the new year? but with an extra twist.
With Emerald Fennell?s Saltburn confirming the return of the collar-popped rugby shirt, and secondhand stores reporting hyped-up demand for pre-loved party dresses from the glory days of Topshop, this doesn?t seem to be going anywhere. Fuelled by generation Z, who are too young to actually remember it, this is technically not nostalgia but anemoia ? a sense of nostalgia for a time unknown. Presumably they will grow out of it eventually, but not just yet.
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You can always expect a bit of brightness splashed across the color palettes of spring/summer collections. This year, one of the standout shades is yellow, which appeared in a full spectrum of shade variations ? including a zesty lemon at Prabal Gurung, rich buttercup at Helmut Lang, and ultra-bright neon at Coach.
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