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Red was the main character of 2023, from Hailey Bieber?s strawberry girl makeup to pops of red taking over our TikTok feeds. Moving into the new year, it?s time to dip those strawberries into chocolate because rich brown tones are taking over in 2024. A monochrome chocolate brown look exudes quiet luxury, but if you want to get creative with color, mixing browns and blacks will earn you a stamp of approval from stylists. Though once a fashion faux pas, rules are meant to be broken, and this color combo is an easy on-trend look. To put it bluntly: quiet luxury means that you get to look like you are both (a) on the side of the angels and (b) a player. The recent about-turn by Gucci, where a new designer is steering the brand from colour and maximalism into clean, preppy tailoring, points to an industry that is backing classic dressing as the market opportunity du jour. Expect to see quiet luxury get a bit louder next year. ?Peacock Preppy? ? think Jenna Lyons-era J Crew, with a dash of Blair Waldorf ? is my hot trend tip for the new year. 2023 was all about la dolce vita, from White Lotus season two in Sicily to Victoria Beckham?s Portofino ?97 perfume. 2024 will be the year the Scandi aesthetic goes mainstream. Copenhagen fashion week is catching up with Paris as the street-style centre of fashion, and Scandi Girl cool is the new French Girl chic. Lingonberry girl summer, anyone? If you’ve kept even half an eye on the celebrity fashion circuit over recent weeks, you won’t be surprised by this final trend. Micro shorts – you know, the ones that border on knickers – have been having a real moment ever since these looks hit the runway, with everyone from Kendall Jenner to Beyonc? joining the street style set in trialing the trend. Of course, they take a certain amount of courage – and warm weather – to pull off, what with them leaving almost half of your body exposed. To dip a more tentative toe in the trend, make like Alexander McQueen and pair yours with thigh high boots for that little bit more coverage. In 2023, the industry faced challenges that were both persistent and deepening. On a regional basis, Europe and the United States saw slow growth throughout the year, while China?s initially strong performance faded in the second half. Though the luxury segment initially fared well, it too began to feel the effects of weaker demand in the latter part of the year, leading to slowing sales and uneven performance.
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