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And a similar loss moved Brandon Maxwell, who channeled grief and its emotional stages into a collection that drew from nature and the American Southwest. A trip to the region, Maxwell told CNN, ?really softened a lot in me ? maybe it sounds really ?woo woo,? but in the nature I could understand that through storms and droughts and rains and fires and all the things that sort of things live on in whichever way you choose them to.?
All eyes on brand. Brand marketing is expected to be back in the spotlight as the fashion industry manages a switch away from performance marketing. Brands may benefit from forging emotional connections with consumers as marketers rewrite playbooks to emphasise long-term brand building.
Although Millennial pink dominated the conversation a few years back and began to decline following overexposure, it paved the way for a brighter, more intense level within the pink spectrum. WGSN has been tracking bright pinks and how they?ve been slowly capturing consumer attention since 2018, tapping into ?80s and ?00s nostalgia and metaverse realms.
While the direction for fashion this season is still taking shape, some noteworthy themes have already started to leave an imprint on fashion. Despite the vast range of trends to know for spring 2024, these six top the list among fashion’s leading experts.
Overly oversized silhouettes are slowly on the out, and relaxed, yet tailored styles are heading back in. Skinny jeans remain in exile, but straight-legged denim, form-fitted blazers, and stylish suiting are roaming the streets. Look for styles that are loose enough to be comfy but fitted enough to show your shape when building your 2024 wardrobe.
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