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Bullwhip snaps back. Shifts in consumer demand have created a ?bullwhip effect,? by which order volatility reverberates unpredictably through supply chains. Suppliers will likely face pressure as brands and retailers focus on transparency and strategic partnerships.
As more and more companies require in-office work days, fashion has embraced the office aesthetic by romanticizing corporate wear. Pleated trousers, optical glasses, and slate grey have become anything but drab, and you can even wear this trend outside of the office without looking like a dweeb…just leave the laptop behind.
If you still have your Abercrombie & Fitch polo shirt from the early 2000s, it?s time to pull that relic back out. Preppy fashion is back and Miu Miu is leading the charge with polos, layered collared shirts, boat shoes, and elastic waist mini skirts. In Miu Miu?s collection, the trend is taking on the full Y2K identity but you can still find more classic versions of preppy style in 2024. Brands like Bally and Tods took a more streamlined approach to preppy fashion with pleated skirts, thin belts, and collared, short-sleeved button-up shirts.
In place of the ultra tight skinny jean and cropped jacket, 2024 fashion is all about experimenting with volume, length, and shape. You can expect exaggerated lengths to show up on all types of apparel, with long dresses, oversized long-line jackets, and even drop-waist dresses becoming mainstream again.
Although boundaries between genders tends to disappear in favor of increasingly genderfluid fashion, it is always interesting to remember the designers who like to navigate between the masculine and feminine codes. During this Spring-Summer 2024 Fashion Week, workwear jumpsuits made their way into the woman?s wardrobe at the Max Mara, Zimmermann, or Saint Laurent shows, which unveiled an ultra-chic aviator design. At Maison Margiela, Proenza Schouler, and Helmut Lang, the suit took on a masculine flair, without any alteration. Bottega Veneta, Alain Paul, and Balenciaga extended the square shoulders into straight, even severe, silhouettes. At Louis Vuitton, Loewe, and Fendi, the office workwear was revisited with sleeveless jackets, ultra-high-waisted pants, or grey leather. Finally, in beige or greige men?s suits emphasized lightness and fluidity at Philosophy, Victoria Beckham, and Tod?s.
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