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Considering Valentino has become the unofficial arbiter of the It color since its prescient endorsement of hot pink back in 2022, we turned to Pierpaolo Piccioli?s runway once again to get a feel for which shade the fashion house is favoring for the new year. Our findings were as stark as the color itself: white. We?re not talking about the ivory, grayed-out, eggshell whites that are associated with winter. This is the Meghan Markle-approved Husband-shirt, can?t-wear-it-after-Labor-Day levels of bright, unquestionable white. Other designers are also backing the hue in the form of flowy gowns and blouses (Victoria Beckham, Chlo?, Courr?ges), sharp blazers (Brandon Maxwell), and denim (Sergio Hudson). Meanwhile, Maisie Wilen and LaPointe are applying it to footwear.
Ignite your style with the fiery passion of red, the standout accessories trend for SS4. Infuse your look with the vibrant energy of this striking hue. From sultry shades reminiscent of chilli to bold and timeless tomato red, make a statement with this powerful lour. Embraced by cult brands such as Marc Jacobs and Vivienne Westwood, let your accessories pop with the bold and sizzling charm of red.
Since 1957, GQ has inspired men to look sharper and live smarter with its unparalleled coverage of style, culture, and beyond. From award-winning writing and photography to binge-ready videos to electric live events, GQ meets millions of modern men where they live, creating the moments that create conversations.
Sportmax, Givenchy, Philosophy By Lorenzo Serafini, and Issey Miyake sent blouses, midi skirts, and button-downs down the runway that wouldn’t look out of place in an office setting were they just a shade less sheer. Chanel, Carolina Herrera, and Michael Kors took a slightly different approach with downright conservative hemlines on matching sets, pinafores, and maxi dresses.
All eyes on brand. Brand marketing is expected to be back in the spotlight as the fashion industry manages a switch away from performance marketing. Brands may benefit from forging emotional connections with consumers as marketers rewrite playbooks to emphasise long-term brand building.
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