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Every few years, a shift in the menswear zeitgeist propels a new capital of cool to the fore. Few cities have more mojo right now than Seoul, where labels young and old are busy establishing the thrumming South Korean metropolis as a buzzy epicenter of hyper-tasteful, surprisingly affordable clothes. Thanks to the endless sprawl of today’s e-comm landscape, the best and brightest of Korea’s crackling menswear scene are just a few clicks way. Stock up now?or book a ticket soon?before your Instagram nemesis beats you to it. ?Avidan Grossman
Though the microscopic Louis Vuitton handbag made headlines in 2023, oversized catch-all bags will be newsworthy in 2024. Practicality is back in style and the fashion girlies are carrying bags that will actually carry their stuff?without sacrificing style, of course. The Row leads the charge on this trend, but don?t worry, you can still get the look for less.
All eyes on brand. Brand marketing is expected to be back in the spotlight as the fashion industry manages a switch away from performance marketing. Brands may benefit from forging emotional connections with consumers as marketers rewrite playbooks to emphasise long-term brand building.
A surprise trend this Fashion Week, the leather skirt is competing with the miniskirt ? minimalist black leather skirts by Courr?ges, nineties-inspired low waist skirts by Miu Miu, and wrap skirts with sexy straps at Givenchy. The leather skirt was a straight, influenced by the biker trend, at Andreadamo and Prada, or maxi for a minimalist femme fatale look at Khaite. For colorful models, the skirt was slit with red and black striped at Chanel, knotted in a pale green leather at Bottega Veneta, and wrapped in red leather at Herm?s.
2023 was the year of quiet luxury, Barbiecore, and coquette. For me, it was also the year I started finding a groove with my style?taking more chances and wearing more of what I love. It helps that I not only work in fashion but also alongside some of the most stylish people I know. (Our office mirror is famous for capturing some incredible OOTDs.)
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