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Although Millennial pink dominated the conversation a few years back and began to decline following overexposure, it paved the way for a brighter, more intense level within the pink spectrum. WGSN has been tracking bright pinks and how they?ve been slowly capturing consumer attention since 2018, tapping into ?80s and ?00s nostalgia and metaverse realms.
Three-dimensional floral motifs, a trend spotted on NYFW’s most eye-catching bags, also bloomed on dresses and separates. While oversized rosettes stand out thanks to their size, the scaled-down 3D flowers at Son Jung Wan, Christian Siriano, and Tiffany Brown are all about intricacy and delicacy.
While my own bridal era may now be behind me (sending love and strength to those of you planning yours right now!), I’ll always have at least one keen eye on upcoming bridal trends. It’s one of the most fun fashion moments of many of our lives, after all. For 2024 things are looking particularly contemporary, with dropped waists, XXL hip padding and oversized sleeves proving the most popular silhouettes.
We?re all tired of hearing about the Y2K trend. This year, however, sees a return to the ?90s aesthetic. Yes, we?ve seen revivals before, but for this round, think Friends and Buffy the Vampire Slayer; even The Sopranos is gaining traction with the ?mob wife? aesthetic, which is (really) just a subsection of ?90s-core. Leopard print, fuzzy accents, and minimalist-meets-maximalist touches will be all the rage.
To prepare for challenges and be alert to opportunities, leading fashion companies will likely prioritize contingency planning for the coming year. A key theme will be companies keeping a firm grip on costs and inventories while driving growth by precisely managing prices. Brands and suppliers can expect an increasingly competitive environment. But they will also have opportunities, with consumers discovering new styles, tastes, and priorities?all presenting routes to value creation. As previously done, this year?s report highlights ten emerging themes that will be high on leadership agendas.
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