Los Angeles Rams Baby Yoda Short Sleeve Button Up Tropical Hawaiian Shirt
Although Millennial pink dominated the conversation a few years back and began to decline following overexposure, it paved the way for a brighter, more intense level within the pink spectrum. WGSN has been tracking bright pinks and how they?ve been slowly capturing consumer attention since 2018, tapping into ?80s and ?00s nostalgia and metaverse realms.
Sportmax, Givenchy, Philosophy By Lorenzo Serafini, and Issey Miyake sent blouses, midi skirts, and button-downs down the runway that wouldn’t look out of place in an office setting were they just a shade less sheer. Chanel, Carolina Herrera, and Michael Kors took a slightly different approach with downright conservative hemlines on matching sets, pinafores, and maxi dresses.
Whether it?s bold glamour or the rise of the girlhood-inspired, coquette aesthetic, ultra-feminine pieces have been trending for a few seasons now, and there?s no slowing down in sight. From bows and frills to lace and pastel pink, the soft, girly aesthetic has gained popularity even among adults. Who says you can?t stay young forever?
With Emerald Fennell?s Saltburn confirming the return of the collar-popped rugby shirt, and secondhand stores reporting hyped-up demand for pre-loved party dresses from the glory days of Topshop, this doesn?t seem to be going anywhere. Fuelled by generation Z, who are too young to actually remember it, this is technically not nostalgia but anemoia ? a sense of nostalgia for a time unknown. Presumably they will grow out of it eventually, but not just yet.
Wrong. The year of quiet luxury will be 2024. The stealth wealth aesthetic has hit a cultural nerve by managing to align two apparently oppositional forces in fashion. Quiet luxury is, on the one hand, about timeless, investment-oriented dressing, which is a more sustainable take on style than burning through trends at a mile a minute, in the time of climate emergency. But it is also about clothes that have a powerful aura of money and status ? and money and status never go out of style.
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