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The new face of influence. It?s time for brand marketers to update their influencer playbooks, as a new guard of creative personalities wins fans. Working with opinion leaders in 2024 will require a different type of partnership, an emphasis on video, and a willingness to loosen the reins on creative control.
You don?t have to be walking down the aisle to buy a white suit. Short, long, tailored, and flowy white suits were all welcome on the Spring/Summer ?24 runways. Whether you?re looking for a strong winter white, or are already planning your work wardrobe for next summer, a white suit should definitely be included in the line-up. Designers like Bevza and Simone Rocha leaned into the bridal aesthetic this season which may be due to the increase in looks a bride now desires throughout the engagement and wedding season. If you?re not getting married, wear one anyway (as long as it?s not to the wedding).
?Look for refined shapes and touches of prep and polish,? says Niki English, a stylist and apparel designer with over 15 years of industry experience. ?Voluminous suiting in statement colors, along with the return of the polo shirt, signify a desire for this classic, crisp aesthetic.?
Although Millennial pink dominated the conversation a few years back and began to decline following overexposure, it paved the way for a brighter, more intense level within the pink spectrum. WGSN has been tracking bright pinks and how they?ve been slowly capturing consumer attention since 2018, tapping into ?80s and ?00s nostalgia and metaverse realms.
So where is fashion headed for spring 2024? Industry experts are pointing to elevated pieces that will become staples of the everyday uniform, the color that will take over, the key bag shape to own, and more. Here, see the top spring 2024 trends and key buys for the season ahead.
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