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Fast fashion?s power play. Fast-fashion competition is set to be fiercer than ever. Challengers, led by Shein and Temu, are bringing new tactics on price, customer experience, and speed. Success for disruptors and incumbents could hinge on adapting to new consumer preferences while navigating the regulatory agenda.
The relaxed luxe, minimal vibe continues. Minimalist evening wear that?s still design-led and super sexy from the likes of Ala?a and Saint Laurent, to androgynous but clean suiting from the likes of The Row, Acne, and Magda Butrym. Accessories to match this would be that understated, minimal oversized tote vibe with champions such as The Row’s Margaux bag and Bottega Veneta’s Andiamo and Hop bags. Ballerinas continue to be a must-buy on shoes but slingbacks are also a very key style here. Again, just adding to that relaxed, clean, slick style. People want to feel sharp and empowered but in a relaxed and comfortable way. ?Kate Rowland, Director of Womenswear Ready-to-Wear Buying, MyTheresa
?What I want to think about is like, ?Is this a story that I wanted to tell? That I feel confident about? That I can do justice? You can?t predict what?s going to be cool ? I?ve never worried about that. I just want to share a little piece of my world.?
Sequins, lam? and metallic treatments never seem to leave fashion?s trend orbit ? but they gained renewed traction for spring as host city Paris looks ahead to the 2024 summer Olympics. A dose of supermodel sashay certainly helped too: at Ralph Lauren, Christy Turlington looked statuesque in a liquid gold gown, while at Versace, Claudia Schiffer lent chequerboard chainmail a sinuous ease.
The wrong coat theory has been making inwards into the fashion vernacular. It plays into the slightly chaotic styling which has taken root, not least because of Prada?s divine influencer over us all. There, crumpled wax coats were laden over fringed party slips and boxy country-style Grandpa donkey jackets were paired with pencil skirts and pointy courts. Swedish brand Filippa K has a rather good take on the look, or feel free to go very classic with an actual Barbour ? the Kelsall waxed parka (?289, barbour.com, or if you?re quick and lucky you might just snag one of its Ganni collaboration numbers which are very good ? there are a few left) or Carharrt duck jacket (?152.99, carhartt.com). You want to err on the hefty oversized style so do trawl the men?s department too. Wear, obviously, with anything but country casuals.
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