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The Longchamp SS24 campaign is brimming with energy! This season, the joyful antics of the students at Longchamp University are captured by the renowned photographer and director Elaine Constantine. ?I totally fell in love with her light-filled photographs, which she envisions like paintings,? explains Longchamp Creative Director Sophie…
If you aren?t excited about the return of Millennial Pink, maybe this shade of lilac will make up for it. Lilac is a color that, dare I say, genuinely looks good on everyone and works in many forms. The soft hue looks inviting when woven into a chunky winter sweater and looks as whimsical as a lace summer dress. The shade is seasonless which means there?s no excuse to wait to wear it.
In what might be the most recognizably retro trend of 2024, slingback heels, the likes of which haven’t been seen quite this sleekly secretarial or vampy since the ’90s, appeared on the Saint Laurent, Phillip Lim, and Gucci runways. At Valentino, a more demure approach was applied to more demure flats, with kitten heel variations making waves as well.
Anita Balchandani is a senior partner in McKinsey?s London office, where Ewa Starzynska is a consultant; David Barrelet is an associate partner in the Munich office; Achim Berg is a senior partner in the Frankfurt office; Gemma D?Auria is a senior partner in the Milan office; and Felix R?lkens is a partner in the Berlin office. Imran Amed is the founder, editor-in-chief, and CEO of the Business of Fashion and is an alumnus of McKinsey?s London office.
The new face of influence. It?s time for brand marketers to update their influencer playbooks, as a new guard of creative personalities wins fans. Working with opinion leaders in 2024 will require a different type of partnership, an emphasis on video, and a willingness to loosen the reins on creative control.
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