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This is a weird one, because two opposite things are true at once. The wellness industrial complex has become a cynical money-making machine and we are all therefore getting cynical about wellness as a word that is dangled in order to encourage us to buy stuff. But, at the same time, fitness, nutrition and mental health are important and real, and focusing on these is good, right? It?s complicated. In 2024, looking like you are going hiking will still be a thing (see: Birkenstocks, above), but taking selfies holding a green juice is starting to get tired.
This is a weird one, because two opposite things are true at once. The wellness industrial complex has become a cynical money-making machine and we are all therefore getting cynical about wellness as a word that is dangled in order to encourage us to buy stuff. But, at the same time, fitness, nutrition and mental health are important and real, and focusing on these is good, right? It?s complicated. In 2024, looking like you are going hiking will still be a thing (see: Birkenstocks, above), but taking selfies holding a green juice is starting to get tired.
2024 has officially kicked off, and with it comes the latest Pinterest Predicts report, through which the image-based social media platform looks ahead to trends that it believes will rule the site, and consumer interests, in the coming year. Such trends, according to Pinterest, will be ruled by the overarching theme, ?Make it Big?, which is…
Way back when, square-toe shoes were clunky and outdated, the preserve of sleazy car insurance salesmen and junior politicos from Iowa. In 2023, luxury powerhouses like Prada and Marni, along with zeitgeist-y labels like Martine Rose and Our Legacy, transformed the once-hapless silhouette into a just-left-field-enough flex. Expect to see a lot more of it this year. ?Avidan Grossman
While my own bridal era may now be behind me (sending love and strength to those of you planning yours right now!), I’ll always have at least one keen eye on upcoming bridal trends. It’s one of the most fun fashion moments of many of our lives, after all. For 2024 things are looking particularly contemporary, with dropped waists, XXL hip padding and oversized sleeves proving the most popular silhouettes.
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