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Anita Balchandani is a senior partner in McKinsey?s London office, where Ewa Starzynska is a consultant; David Barrelet is an associate partner in the Munich office; Achim Berg is a senior partner in the Frankfurt office; Gemma D?Auria is a senior partner in the Milan office; and Felix R?lkens is a partner in the Berlin office. Imran Amed is the founder, editor-in-chief, and CEO of the Business of Fashion and is an alumnus of McKinsey?s London office.
For SS24, the trend that?s making waves is glacial blue. Embracing the tranquil and refreshing appeal of this icy hue, this trend creates looks that are both modern and calming. Envision yourself adorned in shades of glacial blue, from crisp shirts to tailored jackets, make a statement with this cool and versatile colour. Glacial blue becomes the defining tone, offering a contemporary and on-trend edge to your wardrobe.
Birkenstocks are out, but the Granola Girl look ? outdoorsy, environmentally aware, earthy toned ? is still setting the footwear agenda. Next summer is all about a hiking sandal, especially when worn with totally-impractical-for-hiking wide-legged denim.
If you actually are a bride-to-be, you may be searching for a white suit that feels special ? AKA something you won?t see everyone else wearing. Enter, this lace-trimmed blazer and matching shorts combo from ASOS, which is the ideal, statement-making solution if you?re celebrating in the summer heat.
Say goodbye to Barbie pink, the hottest colour for 2024 (and our favourite colour, naturally) is vibrant red. Go bold and wear top-to-toe, or just as a surprising flash of brightness with an accessorising bag or shoes. It?s the perfect pairing with rich cocoa and soft cream tones.
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