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London, UK. 16th Sep, 2023. A model walks on the runway at the JW Anderson fashion show during the Spring Summer 2024 Collections Fashion Show at London Fashion Week in London, UK on September 16 2023. (Photo by Jonas Gustavsson/Sipa USA) Credit: Sipa
Overly oversized silhouettes are slowly on the out, and relaxed, yet tailored styles are heading back in. Skinny jeans remain in exile, but straight-legged denim, form-fitted blazers, and stylish suiting are roaming the streets. Look for styles that are loose enough to be comfy but fitted enough to show your shape when building your 2024 wardrobe.
Fast fashion?s power play. Fast-fashion competition is set to be fiercer than ever. Challengers, led by Shein and Temu, are bringing new tactics on price, customer experience, and speed. Success for disruptors and incumbents could hinge on adapting to new consumer preferences while navigating the regulatory agenda.
Make a bold statement this SS24 with the must-have Y2K choker jewellery trend. Making a comeback on the runway, chokers are re-emerging as go-to pieces to elevate your style. Whether it?s a sleek silver design with intricate charms, or embracing bold colours. add a touch of drama to your outfits. Standout designers, such as Cult Gaia and Vivienne Westwood are spotlighting this trend, making it a fashion-forward choice for the season.
Sequins, lam? and metallic treatments never seem to leave fashion?s trend orbit ? but they gained renewed traction for spring as host city Paris looks ahead to the 2024 summer Olympics. A dose of supermodel sashay certainly helped too: at Ralph Lauren, Christy Turlington looked statuesque in a liquid gold gown, while at Versace, Claudia Schiffer lent chequerboard chainmail a sinuous ease.
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