Los Angeles Rams Limited Edition Hawaiian Shirt Trendy Aloha Design 07
Time for a ?90s redux. As the world slides towards another recession, bold colours and ballsy logos are on the way out (Phoebe Philo?s October launch, with its uber-understated branding, made sure of that) and discreet chic is back. That the trend corresponds with the 25th?anniversary of Carolyn Bessette-Kennedy?s untimely death is no coincidence, as?the New York Times?recently pointed out. With a US presidential election and a potential Trump return on the horizon, cool-headed minimalism seems the only suitable sartorial riposte. Seek out camel pencil skirts, grey tailoring, white shirts and boyfriend-style jeans from the key practitioners: Proenza Schouler, Max Mara, Bottega Veneta, and Gucci.
Three-dimensional floral motifs, a trend spotted on NYFW’s most eye-catching bags, also bloomed on dresses and separates. While oversized rosettes stand out thanks to their size, the scaled-down 3D flowers at Son Jung Wan, Christian Siriano, and Tiffany Brown are all about intricacy and delicacy.
There?s nothing better for evening glamour than a top or dress adorned with sequins, pearls, and rhinestones. Some designers embraced the trend with touches of glitter, such as a sequin top with aquatic colors and satin pants at Giorgio Armani, an embroidered minidress at Gucci, a black dress adorned with pearls and worn over a cashmere sweater at Miu Miu, or a crystal top paired with leather shorts at Moschino. Others opted for an all-over look, such as Courr?ges? black dress with cut-outs, Chanel?s black pantsuit, Rabanne?s fatale silver sequin dress with a long slit, or Theory?s minimalist white sequin look. Finally, to imitate the iconic Carolyn Bessette, we can draw our inspiration from the Carolina Herrera show and its silver sequined pencil skirt paired with a black shirt.
If the abundance of preppy polos and rugby shirts by the biggest players in the game (think Louis Vuitton, Gucci, The Row, and Miu Miu to name a few) tells us anything, it?s that higher education is also high fashion. From windbreakers and hoodies at Dion Lee to tracksuits at Coperni, you?ll knock your 2024 style out of the park as long as you?re dressing like you?ve got an athletic scholarship beneath that popped collar. Pro tip: Don?t be afraid to borrow from the boys on this one.
To prepare for challenges and be alert to opportunities, leading fashion companies will likely prioritize contingency planning for the coming year. A key theme will be companies keeping a firm grip on costs and inventories while driving growth by precisely managing prices. Brands and suppliers can expect an increasingly competitive environment. But they will also have opportunities, with consumers discovering new styles, tastes, and priorities?all presenting routes to value creation. As previously done, this year?s report highlights ten emerging themes that will be high on leadership agendas.
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