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Whether it?s bold glamour or the rise of the girlhood-inspired, coquette aesthetic, ultra-feminine pieces have been trending for a few seasons now, and there?s no slowing down in sight. From bows and frills to lace and pastel pink, the soft, girly aesthetic has gained popularity even among adults. Who says you can?t stay young forever?
Generative AI?s creative crossroads. After generative AI?s (gen AI) breakout year in 2023, more use cases are emerging across the industry. Capturing value will require fashion players to look beyond automation and explore gen AI?s potential to enhance the work of human creatives.
Though the microscopic Louis Vuitton handbag made headlines in 2023, oversized catch-all bags will be newsworthy in 2024. Practicality is back in style and the fashion girlies are carrying bags that will actually carry their stuff?without sacrificing style, of course. The Row leads the charge on this trend, but don?t worry, you can still get the look for less.
To put it bluntly: quiet luxury means that you get to look like you are both (a) on the side of the angels and (b) a player. The recent about-turn by Gucci, where a new designer is steering the brand from colour and maximalism into clean, preppy tailoring, points to an industry that is backing classic dressing as the market opportunity du jour. Expect to see quiet luxury get a bit louder next year. ?Peacock Preppy? ? think Jenna Lyons-era J Crew, with a dash of Blair Waldorf ? is my hot trend tip for the new year.
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