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Sustainability rules. The era of fashion industry self-regulation is drawing to a close. Across jurisdictions, new rules will have significant effects on both consumers and fashion players. Brands and manufacturers may consider revamping business models to align with the changes ahead.
The trench coat seen on the Balenciaga, Burberry and Dior spring-summer 2024 catwalks.The trench coat seen on the Saint Laurent, Khaite and Max Mara spring-summer 2024 catwalks.The trench coat seen on the catwalks Dolce & Gabbana, Philosophy and The Attico spring-summer 2024.
Celebrate the revival of the beloved chain bag trend this SS24. This trend takes a bold and edgy turn, as chain bags steal the spotlight, from shoulder bags to crossbody styles, this trend is embraced by fashion icons. Cult brands, such as Stine Goya, showcased their creativity in their SS24 show by incorporating chain details into their collections, making it a must-have for the season.
Outdoors reinvented. Technical outdoor clothing and ?gorpcore? are in demand as consumers embrace healthier lifestyles. In 2024, more outdoor brands are expected to launch lifestyle collections. At the same time, lifestyle brands will likely embed technical elements into collections, blurring the lines between functionality and style.
Then there were the designers updating American dress codes more broadly, whether in their own contexts or anew. Tommy Hilfiger?s return to the runway ? attended by the brand?s ambassador Sofia Richie Grange, among other celebrities, and ushered in with an opening performance by Jon Batiste ? showcased new takes on prep classics that the brand itself established in the 1990s, with boxy tweed coats, varsity jackets, cashmere dresses and long, bulky scarves.
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